Promoting premium backpacks that cater to the demand of students requiring high-quality products to aid them in attending their classes.
Jansport operates in a market where its products possess significant potential for high-volume sales, given the right timing and strategy.
Mom’s that have kids.
At the beginning of the scholar year.
JanSport is an American brand that specializes in backpacks and collegiate apparel.
JanSport backpacks are known for their durability and functionality, and they come in a variety of styles and colors.
In addition to backpacks, JanSport also produces other types of bags, such as duffel bags and messenger bags, as well as a range of apparel and accessories. The brand is popular among students and outdoor enthusiasts alike.
Valo has presented the client with an action plan that includes ongoing activities and optimization actions to improve tracking and campaign performance.
Some of the key activities that have been identified include:
140.979 users reached
362.729 users interacted with the ads
456 sales through the e-commerce
13.521 users reached
68.233 users interacted with the ads
19.82% Click Through Rate
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