Jansport - Apparel


Promoting premium backpacks that cater to the demand of students requiring high-quality products to aid them in attending their classes. 

Jansport operates in a market where its products possess significant potential for high-volume sales, given the right timing and strategy.

Who is the target client?

Mom’s that have kids.

Who is the target user?

The kids.

When would it be the right time for promotion?

At the beginning of the scholar year.

Jansport SVG Logo

JanSport is an American brand that specializes in backpacks and collegiate apparel.

JanSport backpacks are known for their durability and functionality, and they come in a variety of styles and colors.

In addition to backpacks, JanSport also produces other types of bags, such as duffel bags and messenger bags, as well as a range of apparel and accessories. The brand is popular among students and outdoor enthusiasts alike.

Kids using Jansport backpacks

Strategy and Actions

Valo has presented the client with an action plan that includes ongoing activities and optimization actions to improve tracking and campaign performance.

Some of the key activities that have been identified include:

  • Defining the customer journey and conversion funnel
  • Setting up technical campaigns on Facebook Ads and Google Ads
  • Continuing to measure and analyze data to align with increased spending on advertising
  • Segmenting and sculpting campaigns for maximum search and performance
  • Reducing and stabilizing the CPM on Google
  • Reducing and stabilizing the cost of purchasing Facebook Ads
  • Scaling the budget for both Google and Facebook Ads
  • Creating an interactive and integrative dashboard on Looker Studio for viewing data.

Facebook Ads Results



140.979 users reached



362.729 users interacted with the ads



456 sales through the e-commerce

Google Ads Results



13.521 users reached



68.233 users interacted with the ads



19.82% Click Through Rate

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