Jansport - Apparel
Mission
Promoting premium backpacks that cater to the demand of students requiring high-quality products to aid them in attending their classes.
Jansport operates in a market where its products possess significant potential for high-volume sales, given the right timing and strategy.
Who is the target client?
Mom’s that have kids.
Who is the target user?
The kids.
When would it be the right time for promotion?
At the beginning of the scholar year.
JanSport is an American brand that specializes in backpacks and collegiate apparel.
JanSport backpacks are known for their durability and functionality, and they come in a variety of styles and colors.
In addition to backpacks, JanSport also produces other types of bags, such as duffel bags and messenger bags, as well as a range of apparel and accessories. The brand is popular among students and outdoor enthusiasts alike.
Strategy and Actions
Valo has presented the client with an action plan that includes ongoing activities and optimization actions to improve tracking and campaign performance.
Some of the key activities that have been identified include:
- Defining the customer journey and conversion funnel
- Setting up technical campaigns on Facebook Ads and Google Ads
- Continuing to measure and analyze data to align with increased spending on advertising
- Segmenting and sculpting campaigns for maximum search and performance
- Reducing and stabilizing the CPM on Google
- Reducing and stabilizing the cost of purchasing Facebook Ads
- Scaling the budget for both Google and Facebook Ads
- Creating an interactive and integrative dashboard on Looker Studio for viewing data.
Facebook Ads Results
140.979
Reach
140.979 users reached
362.729
Impresions
362.729 users interacted with the ads
456
Sales
456 sales through the e-commerce
Google Ads Results
13.521
Reach
13.521 users reached
68.233
Impresions
68.233 users interacted with the ads
19.82%
CTR
19.82% Click Through Rate
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